Coca-Cola's "Share a Coke" campaign only included popular names--my name was left behind.
Created by Kohana Bondurant
Edited by Yoko Zhu
An advertisement in technicolor encourages me to search for a personalized soft beverage. But as I go through the mundane dusty shopping aisles, I see the same popular names. I realize my search is in vain. I am not part of the campaign's purpose to personally connect with the consumers because my name is too eccentric to be included. I wonder time and time again through these shopping aisles: where is my name?